What Works in Branded Content on Mobile?
Branded Content : Mobile vs Desktop/Tablet, which users are most likely to consume branded content most of all? On Mobile It’s Really About Mobile vs Desktop/Tablet. How are people using mobile today. We need to understand more about using mobile!
Big Media and Branded Content, part 1
Today, now spend more time in front of a screen than doing anything else, including sleep. As advertisers always look for new ways to spend their print and TV budgets. Because, it’s the survival of media giants around the world which is at stake.
And also making matters worse, some brands have now started to behave like broadcasters and publishers themselves. And often by passing on paid media altogether. Brands like GE, Marriott, Volvo and Chipotle are some of the brands now competing with Buzzfeed. And are also, checking WPP and Hollywood for talent and eyeballs. While branded content isn’t new (Michelin started publishing its Guide over one hundred years ago. And P&G produced its first soap opera in the 1930s). First of all, the threat and opportunity these changes present to Big Media have no precedent.
In the article How to Launch and Run a Branded Content Unit. It’s, a manual aimed at major broadcasting and publishing companies. And, furthermore, from our secondary research and interviews with executives at the companies above. Only 6 key principles emerged …
More At: http://chaco.cc/featured-work/branded-content
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Branded Content : This can also, extend to branded and, or sponsored content as well. And furtheremore, according to The State of Branded Content, a new report from Polar. It’s especially relevant, Because the document exposes aggregate customer data surrounding time spent by publisher category. And also, this data is drawn from campaigns running on its platform over the course of the previous year. And it’s still surprising that, it’s on the smartphones where people engage the most, with branded or sponsored content. But, it’s, on smartphones more than other devices. Also, and most noteworthy, but most of all, it show’s that the smartphone time spent [sponsored content] is 63 percent higher than desktop. As an explanation for the findings that Polar argues, is that smartphones offer fewer distractions than PCs.
Smartphone users are who spend the most time on Branded Content. And, there are several factors that attribute to this. But, finally it’s still the smartphone having the most, in time spent. It’s because, of the linear path of the reader which also ensures there’s less distractions. And, there are less chances to click away from sponsored content.
Content is Increasingly Tailor Made:
And most of all, content is increasingly more tailor-made for the format. So,Polar also found a 127-percent higher click-though rate on smartphones. Therefore while content engagement varied widely by vertical. But the Branded content within the finance publisher vertical is what see’s the most engagement/time spent. Then health follows and the catch-all special interest. But, it’s only within the News vertical, Branded Content show’s that it had the lowest average of time spent.
Branded Content on mobile. So, is it mobile vs desktop/tablet, which users are most likely to consume branded content?
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