Content Marketers –
That’s a tough reality for many people who want to produce content online because people assume that to be one is to be the other.
But there’s far more to blogging than just being a good writer. In fact, you could be a mediocre writer and still make money as a blogger. I see it happen all the time. It’s not always about skill.
For some people who don’t consider themselves to be good writers, that might actually be a blessing in disguise. Because the truth is that anyone can be a blogger. Yes, anyone. It does take some writing skill, but it also takes some other skills that not every good writer has.
Here’s what I mean…
Content Marketers – Why some writers struggle as bloggers
You can see examples of good writing anywhere.
Take almost any piece from a site like The New Yorker, and you’ll witness firsthand how the power of words can transform the most basic ideas into something enjoyable.
It’s almost enough to make you jealous. Some people just have the gift.
But as Jeff Goins from Copyblogger once pointed out, you don’t actually need “the gift” to be a good blogger.
You can be a “prolific, mediocre blogger” and still see success (which I’m sure frustrates the “gifted”).
It’s true, though. You can be a successful blogger and a mediocre writer if you understand that blogging is a business.
Blogging requires skills that writers don’t always have, like marketing, SEO, social media, branding, and time management.
Take a look at any major influencer in the marketing world, and you’ll see what I mean.