Content Marketing – Where Do I Start?
How To Get Started With Content-Marketing. Learn How Beneficial It Is For Gaining Web Traffic. Increase Exposure For Both Big and Small Businesses. Discover How To Use Content-Marketing and Where To Start Create. SEO and Content Marketing Tips to Help You Get an Edge on the Competition.
If you are new to content-marketing you have come to the right place! Here are some common questions you may have:
What exactly is content-marketing?”
Joe Pulizzi has six useful definitions of content marketing, but here is a quick version:
“Content marketing is the strategic marketing approach of creating and distributing valuable. Especially relevant and consistent content to attract and acquire a clearly defined audience. In addition, with the objective of driving profitable customer action”.
In short, instead of pitching your products or services. You are delivering information that makes your buyer more intelligent. Consequently, behind this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers. Then, they ultimately reward us with their business and loyalty.
Do I really need to learn about another form of marketing?
Consumers have simply shut off the traditional world of marketing. They own a DVR to skip television advertising. Ignore magazine advertising, and have become so adept at online “surfing”. That they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute. And that there has to be a better way. Say Marketing experts from around the world. This includes Seth Godin and hundreds of other leading thinkers in marketing. Furthermore, they have concluded that to become a content marketer isn’t just the future. It’s the present.
More At: http://contentmarketinginstitute.com/getting-started/
About Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.
NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE
Publishing is the NEW MARKETING.
How do you cut through the noise, commotion, and bad information that is, cluttering up your customers’ digital space?
One of the world’s leading experts on content marketing, Joe Pulizzi. He explains how to draw prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content, our customers don’t care about.
Epic Content Marketing.
“Epic Content Marketing” takes you step by step through the process of developing stories that inform and entertain and compel customers to act–without actually telling them to. Therefore, Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
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