How To Diagnose Your Backlink Profile For Current & Future Penalties
Diagnose Backlink Penalties: If your website has a Google penalty at the moment then this tutorial will teach you how to Diagnose Backlink Penalties and how to create a plan of action to recover.
Diagnose Backlink Penalties: http://www.matthewwoodward.co.uk/tutorials/how-to-analyse-your-backlink-profile-for-current-future-penalties. If your website has a Google penalty at the moment. This tutorial will teach you how to identify the exact problem. How to create a plan of action to recover. A lot of people struggle with what to do when they recieve a penalty. I created a personal spreadsheet that helps you analyse your backlinks and work out the exact issue. This video guides you through the spreadsheet and how to use it to diagnose your own site.
You can download the template that is used in this video from http://www.matthewwoodward.co.uk/tutorials/how-to-analyse-your-backlink-profile-for-current-future-penalties Video Transcript.
Diagnose Backlink Penalties
Hi guys Matthew Woodward here with a new video. That will teach you how to analyse your backlink profile for current and potential penalties in the future. You’re going to learn how to analyse backlink based penalties quickly and easily. How to collect all of the data that we need to complete the analysis. How to import this data into my backlink analysis spreadsheet template. Learn how to use this data to create a positive plan of action to move forward. So let’s get straight into things with a quick tour of the spreadsheet I created. I have the backlinks of 2 sites plugged into this spreadsheet which provides me with all sorts of actionable data.
Always test and develop your backlink process, so the link process column helps keep track of exactly which process. I have used on which site.
How Important is it to Diagnose Backlink Penalties
I also have the keyword in the general section which I have removed for the purpose of this video. I also like to keep track of social data such as likes, tweets and votes on Google+ I break the backlink data down into 2 parts, all backlink data and then the same metrics just for just indexed links. These metrics are- The total amount of backlinks pointing to the site or page What percentage of those links come from unique domains What percentage of those links are the exact match anchor text such as pay day loans The percentage of those links that use a broad match anchor such as cheap pay day loans online The percentage of links that have no anchor match such as your URL or generic anchors like click here The percentage of links coming from deindexed domains.
The percentage of links that are not indexed but the actual domain the link is coming from is indexed In the red section you can see the similar metrics only for the backlinks that are currently indexed in Google.
How Google Ranks SiteLinks
The reason it is broken down like this is because I’m making the assumption that Google ranks site based on the indexed backlinks it knows about and doesn’t count any efforts from links that aren’t indexed. This could be used to give you the heads up on an upcoming penguin based penalty. Both of the sites on this spreadsheet have different problems based on their backlink profiles. So let’s take a closer look at site 1 first, it has over 3,000 links but only 966 of them are indexed at the moment. Looking at the percentage of indexed links with exact match anchor we can see that is unnaturally high at 91%. Perhaps some of those 2,000 unindexed links could be used to save our skin and lower that percentage.
If we come across to the % links exact match anchor text in the all backlink data columns we can see its sat at 90%.
How To Know If Your Site Is Going To Be Hit By Penguin
It would of been nice to see this figure sat at closer to 20%. Because then all we would have to do is index all the backlinks that don’t include our exact match anchor. No dice this time though. If you haven’t figured it out already we clearly see the site, is going to be hit by penguin. if it hasn’t been hit already. As a plan of action to save this site, make sure all of the links that have no anchor match. Must be indexed and that would be about 10 percent here. I’d then see if there are any opportunities to bulk remove or update the links with exact match anchors. For example most of the sites linking to this site are wiki links that can easily be edited.
I would then look to put together a plan of action to build x amount of links with generic anchor texts. Be sure these percentages look more natural.
Full transcript at http://www.matthewwoodward.co.uk/tutorials/how-to-analyse-your-backlink-profile-for-current-future-penalties