A Comparison of Product Visibility Across Amazon Mobile and Desktop
Finding Amazon Product Variations using Amazon Mobile Site. Do you know how your products show up on the Amazon mobile site vs. your desktop? Even if you don’t, your customers do. And it could affect their purchasing decisions.
Finding Amazon Product Variations: Today, we’re going to investigate the way a single search performs across three Amazon platforms: mobile, desktop, and the basic Amazon Shopping app.
Amazon Mobile Site Shopping Experience
General ecommerce data provided by Custora shows mobile purchases jumped from 25% in 2015 to 29% early this year. On Amazon, the preference for mobile is even more pronounced. In Q4 2015, a jaw-dropping 70% of Amazon customers purchased items on mobile devices. Let’s dive into what makes mobile different than other platforms.
Note: Keep in mind we’re analyzing the mobile site via the Chrome browser, and these numbers reflect purchases made in-app as well. (We’ll examine Amazon app later in this post.)
Amazon Mobile Product Search (Chrome Browser)
It’s finally summer, and we’re excited to spend some time by the pool. So we’re going to search for—what else—the perfect “giant pool float” on the Amazon mobile site.
Type in amazon.com/mobile to use MOBILE site on desktop. IMPORTANT! Type in amazon.com/fullsite to go back.
More at: http://www.cpcstrategy.com/blog/category/marketplaces/amazon/