Google Rankings – How Google Works A Google Ranking Engineer’s Story
Google Rankings: Learn How Google Determines it’s Ranking and Algorithm Changes.
Google Rankings: Google pros, Gary Illyes, Webmaster Trends Analyst & Paul Haahr. Software Engineer give SMX West attendees an inside view of how Google determines it’s ranking and algorithm changes.
A chalk talk on how google looks at your website to determine its authority (page rank) and relevance (through keywords). The google bot, which indexes your site periodically, uses both on page and off page factors such as back links to determine how important your site is!
These basic search engine optimization concepts are important for anyone marketing their online business, as proper on page optimization combined with a good backlink strategy can drive a lot of free traffic to your site.
Learn more about SMX West: http://smxpo.com/1ojDhPt