#CMWorld 2015 – How to Adapt a Mature Content Marketing Program
First of all, discover how to adapt a mature content marketing program. And furthermore, why it’s especially relevant, to evolve your content marketing to bring business results without sacrificing engagement. Hence, it’s nevertheless become nesasary to understand how mature content marketing can evolve to adapt to changing business objectives. And as a result, consequently, learn how to develop a test and learn content approach.
Mature Content Marketing : It’s especially relevant, to understand that for a long time the Four Seasons Hotels & Resorts has been a pioneer. Most of all, in developing industry-leading content programs. Therefore, in this clip from Content Marketing World 2015, Felicia Yukich & Sarah Nabors discuss how the company has evolved. And furthermore, their content marketing program brings business results without sacrificing engagement.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
Publishing is the NEW MARKETING.
Most of all, how do you cut through the noise, commotion, and bad information. Information, that’s right now consequently, cluttering up your customers’ digital space?
Therefore, today one of the world’s leading experts on content marketing, Joe Pulizzi. Furthermore, Joe Pulizzi explains how to draw prospects and customers. Doing this most noteworthy, by creating information and content you actually want to engage with. And as a result, no longer can we interrupt customers with mediocre content (and sales messages) customers don’t care about.
“Epic Content Marketing,” therefore, takes you step by step through the process of developing stories that inform and entertain. This will compel your customers to act. And also, without actually telling them to. Furthermore, it’s Epic Content, when distributed to the right person at the right time. Hence, is how to truly capture the hearts and minds of customers.
It’s how to position your business as a trusted expert in its industry. It’s what customers share and talk about.
Once we hook customers in with epic content, they reward us by sending our sales through the roof.
Epic Content Marketing provides everything you need to:
(1) Determine what your content niche should be to attract and retain customers
(2) Discover and develop your content marketing mission statement
(3) Set up a process for creating and curating epic content
(4) Learn how to leverage social and email channels to create–and grow–your audience
(5) Measure the performance of your content–and increase your content marketing budget
With in-depth case studies of how John Deere, LEGO, Coca-Cola, and other leading corporations are using content to drive epic sales, this groundbreaking guide gives you all the tools to start creating and disseminating content that leads directly to greater profits and growth.
Whether you’re the CMO of a Fortune 500, a digital marketer, or entrepreneur, “Epic Content Marketing” gives you the tools you need to vanquish the competition. Start your epic journey now!
Check out EpicContentMarketing.com for book bonus material and to download “20 Epic Examples of Content Marketing”
In conclusion, to see the full presentation and slides from #CMWorld order our VOD: http://cmworld.kvshowcase.com/ For more on #CMWorld: http://www.contentmarketingworld.com/ FOR TONS MORE advice & education http://www.contentmarketinginstitute … SUBSCRIBE TO OUR EMAIL LIST! http://info.contentmarketinginstitute…
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